Flying High
What about businesses whose entire existence is seen as a luxury - even superfluous . While many were shuttered at home , there were business people who still had to leave the house for work , and often that work included air travel . A crowded plane full of screaming babies , a cacophony of coughs and a seat neighbor with no respect for personal space are all unappealing under normal circumstances . It ’ s not hard to imagine that businesspeople would happily pay to avoid it when life and death were also on the line .
Enter Volato , a new solution in private jets . Volato has created what could be referred to as an uber for the private jet market . Instead of a company purchasing a private jet that it will surely never use in direct proportion to the cost , Volato provides a way for business travelers to share a compact , luxury jet that carries up to four people .
Volato provides unlimited flexibility , clear pricing models and above and beyond concierge service . According to Matt Liotta , the CEO , “ We were fortunate to launch during this time of high demand for private aviation due to the shortage of commercial flights and social distancing requirements .”
“ It was not without its difficulties ,” Matt said . “ Like all businesses that opened during the pandemic , we faced challenges in hiring employees and setting up remote work while trying to build a company culture that focused on delivering the best experience for our customers .”
And still , they were able to face those challenges and end this article on a high note -- pun intended . “ The positive outcome is that we have an agile workforce spread across the country who is able to understand the unique needs of our customers in each market ,” said Matt .
The key to success for these , and other businesses moving forward , will be to take the decisions they made during the pandemic and leverage them for post-pandemic success .
Matt Liotta
LaKay Cornell is a writer and communications strategist who has worked with social impact brands and nonprofits for 20 + years .
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