The Island Cottage Oceanfront Inn , Flagler Beach
Evolution and Revolution of Lo
by Danielle
As society has adapted to what most would call a reorientation as a result of the global pandemic , members of the hospitality and tourism industries have taken notice . With COVID as a catalyst , people are adopting a carpe diem mindset , richly savoring each life experience , and rediscovering their passions , in many cases through travel .
At the ready , restaurants , attractions and lodging partners are adapting themselves to meet these new expectations .
The first few months of 2020 presented grave challenges for the hospitality and tourism industries as the pandemic swept the globe . As the economic engine of tourism began to restart , destinations like northeast Florida were ahead of the curve through careful preparation .
“ Thanks to the 2020 investment in the Visitors and Convention Bureau by the St . Johns County Commission , we were able to communicate the features of our destination that travelers wanted during the pandemic . As prospective visitors gained confidence in the safety of travel , our destination was top of mind since many of our competitors had stopped advertising ,” said Richard Goldman , President & CEO of St . Augustine , Ponte Vedra & The Beaches Visitors and Convention Bureau .
The successful campaign showcasing assets across northeast Florida , and the readily available inventory of vacation rental properties , created the
Richard Goldman near-perfect scenario for a resilient economic return .
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