Keep Florida’ s Tourism Industry Thriving
Why Destination Marketing Matters
Florida’ s success story is no accident. For decades, our tourism marketing efforts— powered by Tourist Development Tax( TDT) dollars— have drawn millions of visitors, supported over 2 million jobs, and fueled $ 124 billion in annual spending. Now, a proposed amendment threatens to dismantle that system by eliminating local control of TDT funds and cutting off critical marketing investments. If passed, it will cost Florida far more than it saves.
How Tourism Works for Flagler County
In just one year, tourism in Flagler County generated nearly $ 891 million in economic impact, supported 11,490 jobs, and funded improvements that benefit both residents and visitors. The continued growth of tourism’ s positive ripple effect demonstrates that wise investments yield real results. Flagler County is proof that TDT-funded marketing is not just effective— it’ s essential to local economies throughout Florida.
Let’ s Not Break What’ s Working
Florida has just celebrated its sixth consecutive record-breaking year in tourism, demonstrating that the current system is not only effective but also essential. TDT-funded marketing has cultivated global awareness, brand loyalty, and year-round demand. Tourism impacts nearly every sector, from restaurants and retailers to contractors and car rentals. Undermining this success now isn’ t reform; it’ s regression. If we dismantle what works, we jeopardize the future of a thriving industry and the ripple effect it has on every Florida community.
Total Economic Impact
$ 890,907,800
Total Visitor Spend
$ 617,703,400
Protect What Powers Florida. Speak Up Before It’ s Too Late.
Contact your representatives and urge them to oppose the TDT restructuring bill.
Senator Tom Leek
Representative Sam Greco