The Changing Face of Healthcare
by Danielle Anderson
Healthcare continues to rapidly evolve as a discipline on a global scale , and providers of health care are transforming themselves to become more patientcentric , community conscious and service focused . In Northeast Florida , the healthcare industry is not only expanding deeper into communities to ensure everyone has access to the highest quality of care , but they ’ re also putting down roots in a way not seen among big businesses before and providing savvy consumers with more options .
Across the Spectrum : A Model for Patient Care The Baptist Health of Northeast Florida healthcare system already carries a reputation for quality care .
Recognized as a model patient care environment and receiving the highest marks for patient safety , accolades include Baptist Health being named one of the ‘ World ’ s Best Hospitals 2021 ’ by Newsweek and recognition as a ‘ High Performing Hospital 2021 ’ by U . S . News & World Report .
It ’ s even a great place to work . Baptist Health of Northeast Florida was named one of Forbes ’ best employers in the state in September 2021 .
Integrating the latest technology advances , Baptist Health of Northeast Florida has placed a premium on a full continuum of care for their 2.7 million patients each year with a Patient 360 mentality according to Lauren Root , CRM and digital engagement consultant for Baptist Health .
During the pandemic , Baptist Health implemented the Enhanced Home Support Model to assist patients recovering from COVID and introduced the HealthPlace on Demand app to provide 24 / 7 urgent care access to board-certified health care providers . The healthcare system also increased access to mental health services through their 24 / 7 Kids and Teens Helpline and Textline and telehealth services . Officials say Baptist Behavioral Health providers are now seeing 80 % of their patients via video chat .
“ Care does not begin when a patient walks through the door and it doesn ’ t end when they leave . We aim to be there for patients across
Lauren Root pre-care , point of care , post-care and between episodes of care ,” said Root .
By marrying important electronic medical record data points with a myriad of touchpoints that are captured in other parts of the organization into a single source , Baptist Health aims to deliver a more personalized experience at every step of a patient ’ s journey .
This connectivity provides seamless care across an expanding network of six hospitals , three campuses and more than a dozen providers and partners in Northeast Florida , set to include a $ 200 million full-service hospital in Clay County in fall 2022 and the Borowy Family Children ’ s Critical Care Tower in January 2022 on the Baptist Jacksonville / Wolfson Children ’ s Hospital campus downtown .
“ When patients think about Baptist Health , we want them to think ‘ you know me ’,” she said .
Rebranding from Within : From Facility to Enterprise A rebrand in 2019 from Flagler Hospital to Flagler Health + has been an opportunity for the St . Johns County-based hospital
JANUARY 2022 | 5 |