Hyatt and Cici Brown
Rendering of The Cici & Hyatt Brown Museum of Art, Science & History
market and sell their products, drawing significant community participation. As organizer Jack White notes, the Esplanade offers a“ mini-downtown” atmosphere— one that is welcoming, energetic and designed for connection.
That level of activity is intentional— and impactful. Increased foot traffic and consistent programming have contributed directly to economic growth in the surrounding Community Redevelopment Area. According to the Economic Impact Report, the district has experienced more than $ 113 million in increased taxable value, along with a 45 % rise in business revenues.
While the Esplanade is activating the riverfront today, the next phase of investment is focused on establishing a long-term cultural anchor.
The Brown campus transformation reflects a modernized vision for a regional arts center designed to create a seamless and engaging visitor experience. Scheduled to open in Fall 2028, the museum will expand the region’ s cultural offerings while strengthening its position as a destination.
According to The Brown CEO Tabitha Schmidt, the transformation is rooted in a more visitor-centered approach.“ Exhibits will present more adaptive concepts, utilizing more interpretive technology,” she says. Rather than serving as just another attraction, the museum is expected to become a primary destination— drawing visitors to Daytona Beach alongside its beaches and speedway.
The new facility will feature a striking 60- foot sphere and tilted dome, along with a mix
Exhibits will present more adaptive concepts, utilizing more interpretive technology
of permanent and rotating exhibits, performance space and outdoor environments. These elements are designed to create interactive, evolving experiences that keep the museum relevant for years to come.
Ultimately, The Brown is envisioned as a regional hub for learning and discovery, expanding access to arts, science and history while supporting long-term economic vitality.
Activating Community Through Public Art
Beyond large-scale developments, smaller, community-driven initiatives are also playing a powerful role in shaping place and identity.
In Flagler County, the Turtle Trail has emerged as a unique public art experience. The trail features 22 fiberglass loggerhead turtle sculptures placed throughout parks, public spaces and local landmarks. Funded by local patrons and painted by local artists, each sculpture reflects a creative interpretation inspired by history, culture and storytelling.
The project represents a collaborative effort among donors, artists, local government and community organizations— demonstrating how public art can bring people together while enhancing the visitor experience.
“ Flagler County has a longstanding appreciation for art in public places,” said Cultural Council Chair Danielle Anderson.“ The Turtle Trail is just one example of the community’ s commitment to enhancing our area’ s amenities.”
That same commitment is reflected in the Bunnell Historic District, where a series of 22 murals is underway. The inaugural mural, created by Florida muralist Brook Page, incorporates a
Danielle Anderson
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