county and state partners. The goal is to keep bookings on the books and help residents rebound fast.
Lead together. Tourism works best when city halls, DMOs, attractions, hotels and cultural groups pull in the same direction. Meet often. Share numbers. Celebrate wins.
North Central Florida has what the world wants: history, shoreline, space, arts and authentic towns that are the best places to live and work in the world. Staying ahead is simple to say and hard to do.
• Tell a clear story.
• Measure what matters.
• Take care of residents.
• Prepare for tomorrow.
Do these well, and our region will keep winning the trips, the talent and the investments that power“ economic vitality” with a vibrant place to live and visit.
Robert Skrob has served as the Executive Director of Destinations Florida since January 2001. Skrob has served as a VISIT FLORIDA board member since 2006.
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