EVOLVE Business and Entrepreneur Magazine Executive Edition -February-March 2025 | Page 9

A growing population can foster entrepreneurship by leveraging diverse ideas , talents and skills . economic development , according to Sara Maxfield , St . Johns County economic development director .
A growing population can foster entrepreneurship by leveraging diverse ideas , talents and skills . economic development , according to Sara Maxfield , St . Johns County economic development director .
“ In general , population growth often leads to economic growth in a region because the greater number of people increases consumption of goods and services and in turn , increases economic activity ,” she said . “ A larger population invariably translates to a larger labor pool and diversity of skills and talents . This diversity can foster innovations that positively impact the economic and social environment . Our recent population growth here in St . Johns County , along with other factors such as the favorable tax environment and high rated educational resources , makes us particularly attractive to industries looking for new or expanded headquarter locations .”
Maxfield said population growth can present challenges and opportunities to a community that need to be balanced .
“ Population growth can put a strain on resources and infrastructure causing frustrations with traffic , housing shortages / affordability , depletion of natural resources and environmental impacts ,” she said . “ Managing these challenges requires coordinated cooperation and collaboration between public and private sectors to implement flexible and adaptive solutions .”
At the same time , increasing population can also expand the tax base and crate a larger talent pool that drives productivity and economic growth , according to Maxfield .
“ A growing population can foster entrepreneurship by leveraging diverse ideas , talents and skills . There are also increased cultural and social opportunities associated with a growing population ,” she said .
Florida ’ s population growth has also spurred economic
expansion in Palm Coast , according to Craig McKinney , the city economic development manager .
“ The influx of new residents has led to increased economic activity across Florida and in Palm Coast with a surge of increased demand for goods and services , particularly in housing , retail and healthcare — all of which can stimulate local businesses and attract investment ,” he said . “ It ’ s also meant increased job creation across many sectors , such as construction , education , healthcare and retail / service industries .”
McKinney said a growing population is an important driver of the city ’ s economy .
“ Population growth is a critical component of Palm Coast ’ s economic development ,” he said . “ It creates opportunities for businesses , government , and residents by increasing consumer demand , creating jobs , and broadening the tax base . With that , it ’ s crucial to manage the growth sustainably to maintain our high quality of life and ensure long-term economic stability .”
With the city anticipating continued population increases , McKinney said there will be issues that need to be addressed .
“ The opportunities and challenges that come with a projected 43 % increase in the county ’ s population by 2050 are exciting ,” he said . “ It all comes down to strategic planning and ensuring a vision with buy-in from the residents , government , businesses and education stakeholders . The key drivers for success will be infrastructure , education , smart community planning and ensuring that we have a diverse business sector . Forwardlooking strategies created now will develop this sector and set us up for success in the coming years .”
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