2025 and Beyond:
A Vision of EcoTourism in Flagler County
As global travel trends evolve, so too must our approach to showcasing the unique beauty and character of our destination. While our pristine beaches have long been a cornerstone of our appeal, we recognize the growing desire among travelers for deeper, more meaningful experiences that connect them with nature and promote sustainable exploration. In response to this shift, our organization is embarking on an exciting journey to reposition our destination as a hub for ecotourism and nature-based adventures— beyond the beach.
Marketing Campaign
Launched in late summer of 2024,“ Trails, Tides and Laid Back Vibes” positions the destination as a unique, uncrowded coastal escape and is centered on naturebased activities with a secondary focus on beaches and dining. The new campaign utilizes a combination of traditional and digital media: billboards, streaming video, online ads, and paid social media.
Future Visitor Eco-Discovery Center
A planned strategic initiative that will benefit both travelers and residents by allowing them to learn more about the recreational, natural, historical, and cultural resources of Flagler County. This facility aims to enhance access and raise awareness of the county’ s rich natural landscapes through education and high-quality recreational opportunities while broadening tourism attractors beyond the beach. A few of the goals and objectives are:
■ Provide suitable facilities, amenities, services, and programs to serve visitors, businesses, and residents
■ Drive local and state tax revenue by expanding spend throughout the community
■ Support job creation and expansion
■ To further diversity and create a more sustainable tourism economy and product
■ Enhance quality of life- helps attracts new businesses and investments to the community
Scan to learn more about partnering with the Visitor Eco-Discovery Center.
OPENING IN 2027