Evolution Magazine December 2013 8 | Page 7

Are You Content Marketing? In spite of the call of the “New” marketing tools available, one thing ‘s still clear for sure: (Relevant) Content is still king. Writing effective content and distributing that content, better known as content or article marketing, can assist you in establishing yourself as an expert and improve your marketing results. Networking and content marketing are two economical and efficient forms of marketing that are easy to do and pay off greatly. It has often been my advice that they should be at the forefront of your marketing strategy Content marketing is a great way to improve search engine rankings, to inform, or to pitch products and services sold. Regardless of your purpose, consider using content marketing as a great way to build a loyal following. For content marketing to be effective, follow these guidelines: Research your niche. Start by finding a niche that is not only popular, but that you feel you can write about. It would point to something that you enjoy and are actively doing. If you are not interested in a particular area, it will be difficult to enjoy the process. Create a plan. Think about how much time and energy you want to put into your article writing, and for what purpose. You should consider how often you want to produce content, however, if you simply want to write and publish your work, you may only want to do a little bit each day. I suggest, if you are seeking to improve your rankings or sales from your content marketing, your publishing schedule should be more aggressive Evolve your content in 2014 with Evolution Magazine Submit your article to article directories. Evolution Magazine is welcomes your content on a daily, weekly, or monthly basis. However, there are a few other directories that I believe you should consider. Sites such as Ezinearticles or GoArticles are very well-sourced and active sites and webmasters use these article directories to find content for their website. Content marketing has many benefits. The most important aspect of content marketing, in my opinion, is to clearly understand what you want to use it for, build a plan, and consistently create and distribute content. Following these tips could be the difference in just having words in cyberspace success together, Evolving your or long-term success that results in Darnell G. Davis Evolution Publisher & Founder