Redd and Company
Customizing the American Dream
As we approach the holiday season, we
often begin to think on the things we will
purchase for loved ones, family, friends,
and associates. Every now and again,
we seek to find that perfect gift for the
special people in our lives and just draw
a blank. In that case, I suggest a custom
piece from a Lehigh Valley gem, Redd
and Company Fine Jewelers.
Nestled in on Allentown’s south side,
Redd and Company Fine Jewelers stands
as a hidden treasure that personifies
the American Dream. Hard work and
dedication to achieving your dream,
while allowing your creativity to flow, is
what we found in Allentown.
Owner Redwan Kholi immigrated to the
United States in his early teens and was
soon immersed in American culture.
Shortly after graduating high school
Redwan, formally known as “Redd” by
his peers, joined the work force and
began to work as a sales associate for a
corporate jewelry chain. Over ten years,
Redd would become the manager of one
of the most successful jewelry stores in
town. He became highly sought after for
his expertise as he began to build strong
relationships with his customer base. As
with many seeking the American Dream
through hard work, Redd realized that
time for change had come when he saw
that he knew more about the jewelry
business than most of the corporations
he was working for. Understanding his
own potential, he routinely envisioned
opening his own jewelry store.
In 2003, Redd decided to venture out
on his own. With hard work, years of
experience, and a devoted following
of customers under his belt, he opened
Redd and Co. Fine Jewelers.
For over ten years now Redd and his staff,
which includes his wife, has set Redd and
Company apart from his competition.
Their ability to provide you with the
highest quality fine jewelry, while offering
a relaxed, family-like atmosphere is one
of the great things about the store. Take
some time to stop by and experience
Redd and Company for yourself. While
you are there, ask him for a cup of coffee
and enjoy a wonderful conversation.