3 Steps To
Stop Trading
Time For Dollars
Tips Most Business Owners Don't Consider
Angel True
“I want my business to be a profitgenerating machine that works easily and
automatically without much attention
on my part” Michael McDonald* said
about his design studio. “I’ve spent all
these years building it up, but I know the
moment I leave, it will all stop working. I
don’t want that to happen and I’m ready
to make it even better!”
It wasn’t that he was desperate. In fact
Michael’s business was doing quite well.
He just wasn’t sure how to take the leap
from “being the business” to “managing
the business” and he was ready to make it
happen… finally.
Michael and I had been having this
conversation for some time now. He was
good at his work. In fact, he was one of the
best in his field. He’d successfully built his
business around being an expert graphic
designer with a clear understanding of
marketing tactics and needs, and his
portfolio and reputation showed it well.
With his admission, Michael was about
to push over the edge of an internal
struggle he’d been facing for years. This
struggle is likely a familiar one for many
business owners: You build a successful
business based on your hard work and