I have chosen to create some offline marketing to be located in areas close to business parks. This ensures that we initiate the brand communication through offline marketing; they visit us online; the cookies will ensure that our ads will be at the top of the algorithm and the consumer will not be able to forget about us.
The above can be used as a web mailing list or a leaflet that can be added into NEC consumer packs when they book a stand. This proves an add on opportunity to expand our consumer base.