A hash tag is a unique way to categorise posts on a social media site leading a consumer to join a community or discussion about a movement. It is a measurable strategy that can deliver data results. New features allow users to follow a hash tag; giving users a way to have constant updates of their movement within their feed. Encouraging users to post using the hash tag will generate a community that could potentially involve influencers.
Analysis of social media performance is essential to understand the trends; the following website gives hourly analysis' of the hash tag usage within each continent: https://www.hashtags.org/analytics/myevident/