An important aspect to our client was the fluency of coordinates branding. With a strong colour palette of black, red and white it gave me an initial basis to create concept boards. I was able to develop this board into a digital mock up; that has been commended by lecturers and something i'm really proud of. Incorporating digital innovation into the project is factor that will ensure we stand out from our competitors. This was projected within my mock up by add moving digital features such as the floors. This is something we are seeing coming into retail. It ensures consumers are looking up from their phone; combating the reason we looked into vinyl flooring.
We chose to use Joomag for this project concept as it is a platform we are both familiar with and easily accessible. If we used an alternative method we would of have to use Google Doc's which we both aren't aware of how to use.