CONTENTS
PAGE
BRANDING..................
BRAND BOARD
BUSINESS PLAN
BRAND INTRODUCTION
MISSION STATEMENT
PRIOR EXPERIENCE
CRITICAL PATH
SERVICE PROPOSAL
TARGET CONSUMER
SEGREGATED CONSUMER PROFILE
CONSUMER INFLUENCE
MARKET RESEARCH ANALYSIS
ORGANISATIONAL STRUCTURE
FINANCIAL PROJECTIONS
INCOME FORECASTING
MARKETING STRATEGY
COMPETITOR ANALYSIS
DIGITAL BENCHMARKING
MARKET POSITIONING
SWOT
PESTLE
WEB DESIGN AND DEVELOPMENT
WEBSITE
DEVELOPMENT VIDEO
DESIGN ANALYSIS
KPI'S
EVENT MANAGEMENT
CONTEXTUAL LOCATION REPORT
EVID-APP
COLLABORATION
TRAINING AND RECRUITMENT
LEGAL FACTORS
ADVERTISING
CONSUMER ANALYSIS
HOW DO BRANDS COMMUNICATE
EVOLUTION OF MARKETING
BRAND PITCH
SEO
OFFLINE MARKETING MATERIAL
THE POP UP CLASSROOM
PRESS RELEASE
SOCIAL MEDIA
HASHTAG
SOCIAL MEDIA CALENDAR
EXPANSION OPTIONS
SNAPCHAT
YOUTUBE
COMMUNITY
INFLUENCERS