Everything You Need to Know to Sell Your Home! Dec. 2015 | Page 31

RESPONSE ADVERTISING AND 24-HOUR MARKETING Unlike most agents that run “image” advertisements that focus on themselves and how great they are, Kevin utilizes Response-Generating Marketing that focuses on potential buyers and what they really want! These ads are much different than those that most agents run. A very high number of prospects call because of these non-threatening, emotionarousing ads! These strategies, combined with the cutting edge technology of our 24-hour Automated Marketing System provide us a steady stream of qualified buyers. This incredible system allows callers to receive detailed information about your home – even have a feature sheet on your home faxed to them… 24 hours a day! The system also allows Kevin to track exactly how many calls are received on every house and from each ad – it even captures the caller’s phone number and most names and addresses. Kevin will give you a quick demonstration at our meeting; it’s really quite amazing.