Everything You Need to Know to Sell Your Home! Dec. 2015 | Page 29
BENEFITS OF PROPER PRICING
FASTER SALE: The proper price gets a faster sale, which
means you save on mortgage payments, real estate taxes,
insurance, and other carrying costs.
LESS INCONVENIENCE: As you may know, it takes a lot
of time and energy to prepare your home for showings, keep the
property clean, make arrangements for children and pets, and
generally alter your lifestyle. Proper pricing shortens market time.
INCREASED SALESPERSON RESPONSE: When
salespeople are excited about a property and its price, they make
special efforts to contact all their potential buyers and show the
property whenever possible.
EXPOSURE TO MORE PROSPECTS: Pricing at market
value will open your home up to more people who can afford it.
BETTER RESPONSE FROM ADVERTISING: Buyer
inquiry calls are more readily converted into showing
appointments when the price is not a deterrent.
HIGHER OFFERS: When a property is priced right, buyers
are much less likely to make a low offer, for fear of losing out on a
great value.
MORE MONEY TO SELLERS: When a property is priced
right, the excitement of the market produces a higher sales price in
less time. You NET more due to the higher sales price and lower
carrying costs.