Everything Horse Magazine Issue 42, May 2021 | Page 7

PS of Sweden Launch New Curvy Line

PS of Sweden Launch New Curvy Line

The Swedish equestrian apparel brand PS of Sweden has launched a ground-breaking riding wear collection for curvy equestrians . Each piece in the new Curvy Line has been crafted to offer a perfect fit for women in larger sizes . The collection is characterized by hand-picked sustainable materials , high functionality and unique details .
Curvy women are still mostly excluded from the equestrian apparel world . The Swedish equestrian apparel brand decided that it was time for a curvy collection that offers quality , function , and style . It ’ s high time that women can feel comfortable , beautiful , and confident in their riding wear regardless of size .
During the design process , a group of riders were asked to try out the clothes . They evaluated all details and changes along the way . It was crucial in developing the best possible pieces as with their feedback , the design continued developing to create refined riding wear with a perfect fit in sizes 46-50
The test customers invited had different sizes and body shapes . They shared frustration over how hard it is to find riding wear with the same high quality and design level as found in the smaller sizes . There are many curvy women in the equestrian world , but all the well-designed and high fashion pieces are made for thinner women . Visit www . psofsweden . com
New Perfexxion II Helmet from uvex
THE new Perfexxion ll Helmet from uvex boasts a super stylish look without compromising the brand ' s usual best safety standards . The helmet reaches new heights in climate control thanks to its stylish pentagonal honeycomb-shaped ventilations channels .
The Perfexxion II is lightweight , has a slim profile and comes in three mat colour combinations while embracing the brand ' s distinctive sporty styling . Comfort is enhanced with washable pads made from soft-touch material and memory foam .
The helmet comes in four sizes , each with the 3D-IAS size adjustment dial mechanism . It carries the VG1 standard and BSI Kitemark .
RRP from £ 210 - £ 253 . Visit www . zebraproducts . co . uk
EquiAmi launches new Lunge Line with 10 , 15 and 20m circle markers
EquiAmi has unveiled a new lunge line designed to make lunging easier and more consistent . The line is soft and padded and has markers to indicate when the horse is working on 10m , 15m and 20m circles . The markers are positioned to take into account the lower arm of the user so that the circle sizes are as accurate as possible .
EquiAmi is committed to sustainability and reducing its impact on the natural environment , so the lunge line is stored in a Hessian bag . The item is packed and shipped using no plastic and only recycled materials .
RRP £ 24.99 Visit www . equiami . com
EVERYTHING HORSE MAGAZINE : MAY 2021 • 7