Everything Horse magazine Everything Horse UK Magazine, November 2014 | Page 10

EQUESTRIAN NEWS
Championship
Wins for
Samantha and
Michelle
Natural,
healthy and
complete,
Pure Feed is
now available
through
Countrywide
‘Our language is simple. Our nutrition
is serious’ is the message that The
Pure Feed Company is sending out
this Autumn.  Not only is the company
launching new fresh and unique
branding, but from October the full
range of Pure Feed products will be
available to order through Countrywide
stores up and down the country.

“The office is really
buzzing, the team
are on a high and our
customers horses love
the feed. “We feel that
our simple, honest and
healthy approach to
feeding not only works
but provides owners
with the added peace
of mind that they
are buying a quality
product at a sensible
price that enables any
horse to be fit, healthy
and perform to the
best of its ability”,
says Pure Feed’s John
Calder.
The brand evolved as a result of founder
Louise Talintyre’s desire to source an
economical and easy way to feed the 100
horses in her care and that was in line
with her philosophy of feeding horses
the way they evolved to eat. Since there
was nothing on the market which ticked
all the boxes, she decided - with the aid
of an eBay purchased cement mixer – to
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literally make her own and so the Pure
Feed Company was born!
It’s been eight years since Louise finished
bolting together the cement mixer
and today The Pure Feed Company
offers a range of eight complete feeds
which avoid excessive starch, sugar and
molasses and which are fortified with
optimum levels of vitamins and minerals.
Countrywide is the leading supplier
of products and services to the rural
community and currently has 54 stores
across the UK with a heritage in the
industry dating back to 1902. The stores
provide a wide range of products and
services for Farming, Smallholder,
Equestrian, Rural Business and Country
Home customer groups. As one of the
newest additions to the extensive feed
range, Pure Feed will be available from
October via Countrywide’s innovative
Customer Special Order system.
“Countrywide is delighted to be working
with The Pure Feed Company and to
provide its customers with access to the
brand’s impressive portfolio of natural
feeds. Many of our customers keep
their horses at livery and therefore have
limited storage space, so a complete
fibre feed in just one bag represents the
ideal solution.” says Sara Blackshaw of
Countrywide.
The simple energy rating system and
additional nutritional information
detailed on all Pure Feed packaging
reiterates Lou’s original concept that
feeding horses healthily should be a
simple and easy choice for the owner
if provided with a complete feed in a
bag.  The range of eight complete quality,
nutritionally balanced feeds cover the
spectrum of horses from Shetland to
Shire to and from Pony Club to Olympic
level competitor and are suitable for any
horse doing any job!