STAGING TO S EL L
Selling Your Home
Using Psychological Staging to Appeal
to the Emotions of Buyers
By Kristie Barnett
When you are planning to put your house on the market, it is
crucial to make your property stand out from the competition in
order to sell it quickly and for top dollar. For buyers, purchasing
a home is more than just checklists and dollar amounts. It’s a decision full of emotion that is influenced by first impressions and
quick judgments.
Don’t underestimate the power of psychology when staging your
home to sell. Understanding buyer psychology can be the key to
getting your home sold.
The Importance of the First Impression
Without a doubt, you only have a few moments to make a first
impression. This is why the front entry must be impeccable.
Place a plain, oversized doormat in some kind of natural fiber on
the exterior of the entry. The door should have a fresh coat of
paint, updated hardware, and attractive exterior light fixtures. If
there is a screen or glass door, it should be pristine.
Fresh potted plants around the entry are always welcoming and
add a sense of life and home. Cone shrubs at 2/3 height of the
front door on either side of the front door frame it nicely. Cut
back shrub growth from the edge 3-6 inches of the house and lay
fres