Event Safety Insights Issue Four | Summer 2017 | Page 14

United States Motorsports Association and Take1 Insurance Team Up to Promote Event Safety Motorsports and music festivals have a lot more in common than simply generating a lot of noise. Both occur every weekend, especially in the spring and summer months. Both involve a mass gathering of people, where camping is often in- volved. Both often involve alcohol in a festive environment, and both are definitely subject to outside influences, like weather, that can often turn unpredictable and become difficult to control. No one understands these shared similarities better than the United States Motorsports As- sociation and Take 1 Insurance, the industry-leading insurance solutions provider for every type of live event, including concert tours, music festivals, film and television production, and motorsports. Now, the two organizations are joining forces to promote better motor- sports event safety. Take1 Insurance is a corporate sponsor of the United States Motorsports Association. In fact, their shared commitment to safety is why they are both so involved with the Event Safety Alliance (ESA) and the Event Safety Summit, which brings together event operators from around the world to learn from each other and set standards that can literally save lives. “Motorsports is an American passion that draws millions of people every year to race tracks all across the country,” Take1 Executive Vice President Scott Carroll said when announcing the new USMA Event Safety initiative. “We can do more as an industry to help plan for safer motorsports events just like the Event Safety Alliance has been doing for the music and fes- tival indu