United States Motorsports
Association and Take1
Insurance Team Up to
Promote Event Safety
Motorsports and music festivals have a lot more in common than
simply generating a lot of noise. Both occur every weekend, especially in the spring and
summer months. Both involve a mass gathering of people, where camping is often in-
volved. Both often involve alcohol in a festive environment, and both are definitely subject
to outside influences, like weather, that can often turn unpredictable and become difficult
to control.
No one understands these shared similarities better than the United States Motorsports As-
sociation and Take 1 Insurance, the industry-leading insurance solutions provider for every
type of live event, including concert tours, music festivals, film and television production,
and motorsports. Now, the two organizations are joining forces to promote better motor-
sports event safety. Take1 Insurance is a corporate sponsor of the United States Motorsports
Association.
In fact, their shared commitment to safety is why they are both so involved with the Event
Safety Alliance (ESA) and the Event Safety Summit, which brings together event operators
from around the world to learn from each other and set standards that can literally save lives.
“Motorsports is an American passion that draws millions of people every year to race tracks
all across the country,” Take1 Executive Vice President Scott Carroll said when announcing
the new USMA Event Safety initiative. “We can do more as an industry to help plan for safer
motorsports events just like the Event Safety Alliance has been doing for the music and fes-
tival indu