11:15 am - 12:00 pm
Breakout Sessions
(Location: Atrium A706)
“Putting The Pieces Together"
(Location: Atrium 704)
“Colleges Are Crushing it"
How are dynamic NCAA teams maintaining their hold on season ticket holders and reaching the coveted student population with technology?”
(Location: Atrium 601)
#SEATAtlanta @SEATconference www.seatconsortium.com
How the Orlando Magic have built their analytics program over time.
Jay Riola will share the efforts of the Orlando Magic organization over the last 8-years to create a data warehouse, build a predictive analytics program, adopt CRM, launch personalized email and now mobile app campaigns/personalization, etc.
Jay will share insights on the selection process of various technologies, partner relationships, and lessons learned along the journey.
Jay Riola, Director of Business Strategy at Orlando Magic
“Insights & Learnings of Technology Leaders from Outisde of Sports"
Details to be announced
Discussion Leader: David Jones, Senior Vice President of IT, Anschutz Entertainment Group Technology
Discussion Leader:
Andrew Goodrich, MBA, PH.D, Sr Assoc AD - Ext Relations at The University of South Florida
Case Study & Panel Members:
• Notre Dame
• The University of South Carolina
• The University of Washington
• The University of Oregon
• Executive TBA at Experience
Collegiate teams are tackling tough issues and solving problems through mobile technology to better serve key stakeholders including lifelong fans as well as millennials just leaning in to their long-term loyalty.
Audience members will learn: -
- Innovative ways to communicate with millienials in and around the venue on game day
- Ways to attract new season ticket holders with innovations in stadium technology
- Best practices for evaluating and implementing new ticketing technologies targeted at the student population as well as young alumni
Focus on collegiates - - these school can share big ideas executed and marketed well with significant results. This will put a bigger focus on/draw for the college community.