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COASTAL COOL
Shopper’s Paradise
Whether exploring the Gaslamp Quarter or discovering
Mission Beach, San Diego offers a plethora of opportunities
for retail therapy, with a wide selection of swimwear
and resort wear at local boutiques.
BY BETH LIVESAY AND MISSION: BEACH! MAGAZINE STAFF
Style seekers will find
solace at these local
beach-inspired boutiques.
GRAFFITI BEACH
South Park
Find a little bit of everything at
Graffiti Beach, where items for
both men and women are hip
and California cool. Vintage
style options that are classic
while still on trend are available
for men while women will dis-
cover a wide variety from stylish
socks to boho date-night dresses.
Sunglasses in several designs are
available as well as many other
accessories. (2220 Fern St.; 858-
433-0950; shopgraffitibeach.com)
LUV SURF BOUTIQUE
Mission Bay
Casual, comfortable and quint-
essentially Californian, Luv Surf
Boutique is a junior’s shop and
brand that offers original clothing
designs and accessories for young
women. Beyond selling items
that are SoCal approved, the shop
supports female athletes: Surfers
and wakeboarders are just some
of the young female athletes that
are on the Luv Surf team. (3792
Mission Blvd.; 530-906-8389;
luvsurfapparel.com)
THE FABULOUS
RAG BOUTIQUE
Aloha Beach Club offers coastal styles for men and women.
The sun shines year-round in San Diego and,
thanks to the mild climate in this Southern
California locale, beachwear never goes out of
style. Surf shops dot popular destinations such as
Mission Beach and Pacific Beach, while upscale
communities like Coronado and La Jolla offer
a balance of both casual and high-end clothing
boutiques. With so many shops available, it’s
clear that San Diego’s laid-back attitude doesn’t
10
mean visitors can’t take shopping seriously.
For a true taste of this seaside city’s fashion,
visit the many local stores where distinct San
Diego brands mingle with popular beachfront
retailers. Make a day of it by surfing the racks
before strolling the beach. Pick up a souvenir for
a family member or a wardrobe staple for your-
self. The resort wear in this city is bountiful and
never lacking in style.
Pacific Beach
With more than 200 dress styles
always in stock, The Fabulous
Rag Boutique in the sunny
Pacific Beach neighborhood is
the place to find a stylish outfit
for a night on the town. Whether
looking for a little black dress
or a floral maxi, the shop’s staff
works to ensure that visitors leave
feeling gorgeous. And shipping is
free for online sales in the U.S., so