DPS
The article in itself appears to the cognitive needs of the target audience. The
concept of an interview is to uncover or expand upon information, so this would
appeal to the target audience. Although, I was conscious of the tension release
needs of the readers, and the aforementioned avoidance of a jargon-heavy article
needed to be avoided to maintain the level of entertainment. This is why I decided
upon a question and answer style interview, allowing the reader to isolate the
information into smaller paragraphs, condensing what could be seen as a contentheavy paragraph.
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The addition of pull quotes help break up the text further, as well as drawing
attention to areas of the article which could have otherwise been overlooked. If
nothing else, the size and placement of the pull quotes will entice the reader to
read the article should they be intrigued to the context of the statements.
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Continuing this, the addition of the standfirst is similar to a introductory paragraph
to the article. I have deliberately left this vague in order to entice the reader, but
set the tone for the article which should hopefully encourage the audience to read
the article.
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Finally, keen to not overwhelm the reader, I was keen to keep the text to one page.
Relating back to the inclusion of images on the contents page, this offered a
balance in composition of the two pages, reinforcing the entertainment aspect of
the magazine.
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Despite not being considered necessary by the target audience in my primary
research, I deemed it to be important to heighten the interactive content,
especially considering the newness of the magazine. The inclusion of the QR Code
by the image offers “behind the scenes clips”, appealing to the cognitive needs of
the audience. Behind the scenes is something considered secret and undiscovered,
so by offering this to the readers this gives them the option to expand on their
knowledge. Also, as this is in a video format, this does not require vast amounts of
concentration, maintaining the entertainment purpose.