Contents Page
Adhering to the social relationships needs are most evident on the contents page. The Alt
Voice section notes “this is the chance to voice yours [opinions]” with the addition of “we
won’t judge”. Often people are reserved with their opinions for fear of other’s judgement,
so by reassurance that opinions are accepted, this encourages the reader to get involved
with the publication.
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Furthermore, the social networking sites have a dedicated section consisting of the four
most popular social networking sites used by my target audience from my primary
research. Social networking sites are a quick and easy way to voice opinions, and build
relationships internationally, and due to them not being anonymous reduces any possibility
of outright negativity. Also, the social buttons are isolated images, which do not feature
url’s. This is a deliberate choice as the majority of the target audience would be
accustomed to searching for various institutions on the social networking sites, hence I do
not need to add unnecessary information which will not be used.
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Relating to the tension release needs, I was keen for the content to be easy to find, with
little effort to search for a particular article, aiding the relaxation of the reader. Because of
this, I have isolated the content into sections, with the regular article list in numbered
order, with every content section featuring large page numbers and synopsis. The feature
article section also uses varying line width separators to further detach the content, all
whilst maintaining a conventional grid pattern which the reader will be familiar with.
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I was conscious to include four images to meet the requirements of the project brief. As
witnessed in the flat plans and construction of the contents page, I was conscious to
maintain an aesthetically pleasing page with images clear a relevant to the select content
section. This once again caters to the tension release needs of the audience, with images
easier and quicker to read than a paragraph of text; requiring a smaller effort. Relating to
the primary research, food companies were named as favourite brands, as well as a high
number eating out more than once a week. Clearly, the addition of an appetising looking
waffle will appeal to this interest and entice them to read this content section.
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As I decided to include an editorial section to conform to design conventions, I thought
that a signature at the end of the section would add a personal touch to the magazine,
strengthening the social relationship between the magazine and the readership. A
strengthened readership will ensure that they continue to purchase the publication,
ensuring the success of the product.