SHARON SMITH is a fashion jewellery brand created by the Italian creative director Alessandra Lorena Lorusso in 2012 . After her experience in Central St . Martins , London , she entered the fashion industry by working with reputable designers such as Roberto Cavalli and Marni . Alessandra loves to travel around the world , especially in Asia , and it ’ s from these adventures that her inspiration is based .
This exposure to multiple cultures , lifestyles and trends became significant source of infinite creativity that she continues to express in her work . SHARON SMITH is an eclectic mix of old and new , with bold colours and designs destined to make a strong style statement .
The jewellery aesthetics inspire fantasy , which is derived from a strong pop culture reference in her pieces . They are all handmade in Italy , each bold enough to be little worlds of their own .
Swarovski crystals , chains and pearls find themselves wrapped , twisted and bound together in a unique combination that is signature to the brand .
After the launch , immediate press and retailer attention followed , and now SHARON SMITH can be seen in magazines such as Elle , Vogue , Cosmopolitan and Grazia and has been carried on the top retailers worldwide .
From this season the brand is also represented by STUDIOZETA , one of most important multi-brand showrooms in Milan . •
www . sharonsmithdesign . com
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