DESIGN
NETHERLANDS
CUSTOM SUIT & SHIRT MAKING . REDEFINED .
MICHAEL & GISO
DO YOU REMEMBER THOSE ICONIC MOVIES SCENES WHERE THE WEALTHY FEW HAD THEIR OWN PRIVATE TAILOR ? A LUXURIOUS SERVICE ISN ’ T IT ? WHAT IF SUCH A HIGH LEVEL OF SERVICE COULD BECOME A STANDARD IN TERMS OF MEN ’ S FASHION ?
During their time at college , Michael Oei and Rolf-Giso Heijkoop experienced too many fashion brands offering poor fitting clothes and an impersonal level of service . To solve this lack of quality and service , they started up their own brand in tailored fashion and in 2008 launched Michael & Giso . Over the years , they are redefining the way European gentlemen are shopping by providing a personal and authentic experience , based on the needs of the individual . Michael & Giso ’ s private tailoring service is the next big step in custom-made fashion . And now , it is time for Asia to get introduced to this experience .
“ Michael & Giso started from our own frustration ” Michael explains . “ We could never find shirts with a good fit . Too wide , too short . It always feels like you have to make a concession when you pull of a shirt from the rack .” Michael & Giso is not a traditional fashion brand or retailer . The company is reinventing the entire retail industry by shortening the supply chain . Delivering custom-fit clothing with high quality service and personal attention that no other retailer can provide . Through their website , the company connects you with their own Private Tailor at no extra charges . The Tailor will meet you at home or in the office to take your measurements and introduce you to various fabrics and style options . You can choose from more than 1000 swatches of fabrics sourced directly from Italy . Their atelier will craft your shirt or suit by hand , based on your personal pattern , and within four weeks you will receive a shirt or suit that defines your style . Ready to re-order ? You can easily login to the webstore ( which has your measurements saved ) or call your private tailor to get a personal advice .
“ You can ’ t build a fashion brand and a relationship with your clients solely online ,” said Michael . “ We combine the online with an offline experience . The private tailor knows your taste , your style and your previous purchases . Our clients appreciate this high level of personal service .”
Asia is the next big step in this tailoring revolution . The company is planning to look for private tailors in Hong Kong , New Delhi , Bangkok and Singapore . Can ’ t wait to meet your own Private Tailor ? Get on the list . •
www . michael-giso . com
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