Efia, Director:
“We’ve always been around
mum; giving our opinions on
design (whether she wanted
it or not), helping out at trade
shows, illustrating and just
pinching pieces off the rack as
well as out of her wardrobe!”
SUSTAINABLE,
LUXURY KNITWEAR
BY CECILE JEFFREY
South London based designer and daughters relaunch a luxury, sustainable knitwear
brand. Aiming to change how knitwear is perceived, they have produced an
unconventional and original collection of knitted clothing.
Raising three children, Cecile faced the challenge all
women confront when combining family life with running
a business. However, in 2010, due to the injuries sustained
in a car accident by one of her children, family life was
prioritised, the business was put on hold. Now that family
life is less overwhelming, Cecile and her daughters – who,
rather conveniently, studied womenswear and fashion
promotion – felt it was time to come together to re-
introduce the brand. years, brought back, updated and re-imagined. Unisex
pieces from this collection are currently stocked at Pure
Labels on Portobello Road, and will be featured at a series
of pop ups over winter.
With the combination of vast experience, fresh eyes and
new technology, the brand are able to present, not just
stylish and high quality knitted clothing, but sustainable
fashion too — all manufactured and hand finished in the
UK. Classic knitwear continues to be created, blurring the
boundaries between fashion and craft. 10% of the proceeds of all online orders will be donated
to the Sickle Cell Anaemia Trust and the Royal hospital
for Neuro-disability, [charities of huge significance to the
family].
The prices range from a £165 top to the luxurious boyfriend
cardi at £365. Affordable prices, investment pieces.
Using only natural, ethically sourced fibres, everything in
this collection is made from 100% Extra Fine Merino Wool.
“Cecile Jeffrey is such a part
of our makeup that there was
never any way we weren’t
going to take up the mantle.”
Kessie, Director:
“Through our determination to
champion slow fashion,
using high quality natural fibres
to produce timeless designs,
we know that our garments
appeal across the generations.
Many loyal customers share
that their children commandeer
their Cecile Jeffrey pieces,
garments that have been worn
for over 20 years.”
“We know the rest of the world
will love our work as much as
we do, it’s time to re-introduce
the brand to the world.”
www.cecilejeffrey.com
The relaunch of the brand is presented through a heritage
collection; designs inspired by an archive spanning 30
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