EuropeanLife Magazine 2018 #1 #1 | Page 6

Favourites ABOUT RAYMOND WEIL RAYMOND WEIL is the name of a Swiss watchmaking Maison and that of a family which has for almost half a century been embedding its values at the very heart of its watches. Belonging to the privileged circle of independent family businesses, it creates elegant and refined watches for women and men. Founded in 1976, it is now headed by Elie Bernheim, grandson of the founder who gave his name to the company. Across three generations, the Geneva-based firm has been pursuing its development and steadily consolidating its status as a leading light in the Swiss watch industry. Music and Art are to RAYMOND WEIL what thought is to humankind: an inexhaustible source of inspiration and creativity. This enduring family-driven vision not only forges the strength of RAYMOND WEIL, but also shapes its distinctive nature. Music and Art stimulate its creativity and lie at the heart of all its international partnerships with renowned artists, famous music brands, iconic concert halls, foundations dedicated to supporting the arts, as well as the most prestigious award ceremonies. For more information on RAYMOND WEIL, please visit: www.raymond-weil.com/en h ayat’s intense love of fashion made her obsessively follow high-profile designers like Miuccia Prada, Alexander McQueen, John Galliano and Tom Ford. This intuitive instinct led her to memorize fashion, think about it and draw the images of shoes all over her notebooks. She chose to design shoes because they held a particular place in her heart. “I felt there was so much heritage lost. Shoes had become so bland, simple, and formulaic as opposed to the adventurous, boundary-pushing, fantasy designs that defined the 1860s-1950s. I wanted more boots, more laces, more colors, more drama, and more excitement. So, I started my own brand Liudmila,” she said. www.liudmilafootwear.com 6 7