tive City of Design, Singapore has become the standard-
bearer of urban living. To illustrate emerging urban trends,
and drawing inspiration from the rich heritage, culture and
diversity of neighboring densely populated countries, IFFS
2019 will also unveil three signature showcases from Phil-
ippines, Thailand and Singapore. Partnering renowned
interior designers, and design-inspired and innovation-
driven brands, each signature showcase will be elegantly
designed and luxuriously furnished.
These showcases will offer compelling visitor-centric ex-
periences and appeal to both the aesthetic senses and in-
dividualized needs of urbanites. Visitors can further expect
these showcases to address different desired lifestyles and
aspirations, from speculative scenarios to tangible solu-
tions, with each signature showcase reflecting the unique
flavor of an ASEAN country.
S
12
New Venue,
New Experience
To cement its industry-leading position as Southeast Asia’s
premier sourcing platform, IFFS 2019 will be held at the
Sands Expo and Convention Center. Occupying two lev-
els and spread across six well-curated walls, visitors can
expect a comprehensive portfolio of almost 400 interna-
tional exhibitors from over 30 countries.
This award-winning venue is strategically located at the
heart of Singapore’s Central Business District, and is Asia’s
leading destination for business, leisure and entertain-
ment. Visitors can also expect a host of luxurious benefits,
including special discounts at MBS-owned restaurants and
exclusive room rates at MBS. Online registration for trade
visitors and buyers will open on Friday, 28 September 2018.
About
International
Furniture
Fair Singapore, NOOK Asia
and ASEAN
Furniture Show
ingapore is a world city with immense clout
when it comes to doing greater things for
the betterment of society across the board.
This is why it’s known as a major regional
hub for holding global summits and trade
events that are tailored to change as well
as add spice to how people live in their ur-
ban environment. The International Furni-
ture Fair Singapore (IFFS) is one such great
event that’s going to draw in big names
in furniture from around the world. As it
makes its inaugural debut along with the
36th ASEAN Furniture Show and NOOK
Asia at the Sands Expo and Convention
Center, Marina Bay Sands (MBS) from 9 to
12 March next year, the theme at its heart will
be UrbanAsia-the Future of Urban Living.
The entire experience is based on explor-
ing future lifestyle solutions that will cater
to modern tastes and evolving aspiration
will be congregating tremendously at the
IFFS 2019. As a regional hub strategically
located in the heart of Asia, IFFS is the per-
fect platform to experience the latest and
best solutions from across the world.
Urban Living Showcases
Southeast Asia’s urban homes are home to
one-third of its total population today, but
generate over two-thirds of the region’s
GDP. Fueling growth at an unprecedented
rate, urban dwellers are now increasingly
well-traveled, design-savvy, digitally in-
clined and home-proud. Mention ‘urban
living’, and well-connected living-spaces
with minimalist yet sophisticated furni-
ture, sleek, multi-functional appliances and
smart home technology instantly come to
mind.
Mr. Ernie Koh, Chairman of IFFS Pte. Ltd
simply put it this way, “Today’s consumers
are looking for more than just a statement
piece. Growing affluence, increasing dis-
posal income and prevalence of travel all
have whetted their appetite for sophisticat-
ed and well-rounded living solutions that
reflect their lifestyle choices. Singapore
stands at the intersection of crisscross-
ing global trade between China and North
America. Given the global context, it’s more
important than ever to enable the aspira-
tions of Asian designs.”
With its international cosmopolitan urban
landscape, and stature as a UNESCO Crea-
The International Furniture Fair Singapore, held
in conjunction with the ASEAN Furniture Show
and NOOK Asia, is regarded by industry experts
as Asia’s premier sourcing platform and design-
led exhibition. With almost four-decades of ex-
perience since its inaugural event in 1981, IFFS/
AFS remains the most distinctive channel for
both regional and international companies to
penetrate the global market.
Together, IFFS/AFS and NOOK Asia will feature
a comprehensive range of furniture, furnishing,
decorative accessories interiors and fittings by
a diverse portfolio of quality exhibitors, and at-
tract a healthy and well-represented attend-
ance of trade buyers and visitors from the entire
furniture ecosystem and value chain.
To make it a holistic trade event, the various
design initiatives such as SingaPlural, Design
STARS, International Design Showcase and De-
sign Seminars offer added depth and dimen-
sion to this Singapore-anchored trade event,
raising its profile as a show not- to-be missed
in the industry calendar.
IFFS/AFS is supported by the ASEAN Furniture
Industries Council (AFIC), DesignSingapore
Council, Enterprise Singapore, and the Singa-
pore Exhibition and Convention Bureau.
For more information on IFFS, please visit:
www.IFFS.com.sq, www.NOOKAsia.com.sq
13