E-SKILLS FOR YOUTH AND
UNEMPLOYED
CONTENT
Campaign summary
E-SKILLS FOR YOUTH AND UNEMPLOYED
GOW SINCE 2010
GOW 2015 IN NUMBERS (INFOGRAPHIC)
FOCUS AND THEMES
NEW TOPICS AND PARTNERSHIPS
EUROPEAN LEVEL SUPPORT
THE GET ONLINE WEEK SPONSORS
COUNTRY HIGHLIGHTS
ALBANIA
AUSTRIA
CROATIA
CYPRUS
DENMARK
ESTONIA
GERMANY
GREECE
HUNGARY
IRELAND
ITALY
LATVIA
LITHUANIA
MACEDONIA
THE NETHERLANDS
POLAND
PORTUGAL
ROMANIA
RUSSIA
SERBIA
SLOVENIA
SPAIN
SWEDEN
CAMPAIGN PARTNERS
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The 6th annual European Get Online Week (GOW) organised by Telecentre Europe took place in 25 countries
on 23-29 March this year. National partners of the campaign generated ample participation in activities
primarily targeting young and unemployed people, but also other audiences (e.g. immigrants, elderly,
disabled, etc.). European GOW 2015 is part of eSkills for Jobs to get people online and digitally competent,
with the financial support of Microsoft and Liberty Global.
for personal and professional development. In
2015, the campaign continued to increase impact
within its two major themes: digital empowerment
and digital inclusion, benefiting of new tools and
activities under each (see section on New topics and
partnerships).
Contrary to what many people may believe, not
every European is digital yet. But we’re getting
there. Thousands of non-formal education providers
such as telecentres, non-profits and libraries
are already busy bridging the gap. They work
throughout the year to get people online, improve
their digital skills and provide pathways to civil
participation and employment.
Roughly 109,000 Europeans were involved in GOW
2015, in over 4,000 events at national or local level,
like trainings, seminars and workshops. Moreover,
millions have been reached through media and
social media channels across Europe (see the
Infographic for more results and figures).
The campaign partners released their impressive
arsenal of activities, events, and communications
toward two main audiences: youth and
unemployed. From all those involved in campaign
activities, around 60,000 were young people and
7,500 unemployed, while the media and social
media have been used to reach an even wider
audience.
The Get Online Week is an opportunity to
celebrate the work of all these digital inclusion
and empowerment organisations and to address
Europe’s gap on skills and jobs. Get Online Week is
about understanding that digital skills from basic
to advanced are one of the key tools one can use
CAMPAIGN OVERALL AIM
Engage and empower people to use technology and the Internet with confidence and
skills that allow them to benefit of the world of online opportunities.
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