European Gaming Lawyer magazine Autumn 2016 | Page 33

iGaming Mergers & Acquisition Q&A with Nestor Nestor Diculescu Kingston Petersen H Ana-Maria Baciu Cosmina Simion ow should the owner(s) of an iGaming business prepare for the sale of their company? To put it in simple words, irrespective of what jurisdiction we talk about, or even industry, to make it saleable, the owners of a company should of course make it look attractive. In the end, however the potential buyer will look for value for money. Now, when we apply this to the igaming businesses operated in regulated markets, the minimum required would be for the company to be regulatory compliant, have a sizeable players data base, offer decent enough content, be in good terms with the regulators and, of course be profitable or have the potential to become profitable. Having said that, when preparing for the sale, one may wish to clean the house before the beauty parade. Depending on the size of the target company, the number of jurisdictions it operates in, the content and products it offers, the cleaning due diligence may be more or less sophisticated. Where the sale/merger might occur at the level of the mother company, implications on each and every territory should be looked at, as no one hat fits all solution can be found in this industry. Since, generally speaking igaming licenses are issued conditional on the bona fide of the beneficial owners, any changes at that level may require pre or post approval or at least notification to the regulators in the relevant territory. Also when having a desired transactional structure in mind, one should not overlook the tax implications and the fact that, in general, licenses are nominal and thus cannot be transferred from one entity to another. And, when we talk about listed companies one must never overlook the conditions and timing restrictions that a public company comes with. Last but not least, or perhaps to start with, the igaming business owners should have trusted and capable business advisors by their side. Again, depending on the size of the company, that may mean financial advisors, business advisors, investment bankers etc. and always, lawyers. It may be difficult to compare between law firms when selecting the proper M&A exit legal advisor. From a seller’s perspective, the igaming owner should look at the willingness of the legal advisor to do the pre-sale work on consulting on the growth strategy, be actively involved in the exit planning. Where some firms have the capacity, industry know-how and willingness to work with the company CEO for many months, and sometimes years, to increase the intrinsic value of the business, other firms believe their job is just to sell the business. These firms don’t include any significant work on helping the management team increase the value before the transaction. What due diligence issues should there be a focus on? In our view, focus should be on three aspects, in a random order: attractiveness of the business, regulatory compliance, transactional implications. While it may look somewhat frivolous in nature, the attractiveness, as we chose to name it here, plays an important role in the existence and completion of an M&A igaming transaction. By attractiveness we refer to the looks and feel of the European Gaming Lawyer | Autumn Issue | 2016 | 33