European Gaming Lawyer magazine Autumn 2015 | Page 11

A report by Lotteries in the Digital Age: Engaging with New Audiences in a Multichannel Environment Lottery operators need to catch up with the rest of the gaming industry when it comes to harnessing digital media and are uniquely placed to capitalise on regulatory changes in the USA in particular due to their strong government foundations. The report provides an overview of the status of lotteries in key markets globally. Features of this report: Analysis of the key elements involved in developing and executing a successful lottery experience Lottery market overviews by region, including areas of opportunity A look into factors affecting growth in the industry Insight into the digital and social revolution and how it is affecting lottery offerings A review of current monetisation models and marketing strategies Analysis of regulatory issues as well as the future of the lotteries industry Case studies and interviews with the major operators and vendors Commentary on where the lotteries market is heading in the future www.iGamingBusiness.com To ask for your free executive summary, or to order the report, email [email protected] or call [phone] and quote 15ILottery1.