European Consumables Market Size, Share, Growth, 2016 Nov 2016

European Consumables Market Size, Share, Growth, Cost and
Price, Analysis, Key Trends and Opportunities Forecasts 2019
Summary
- The consumables market in Europe is forecast to grow in value, after a period during which volumes have
remained flat as a result of falling replacement rates. Hypermarkets are set to benefit as consumers continue to
treat screen wash as a convenience product, while garages and vehicle manufacturer networks (VMNs) will benefit
from vehicle manufacturers specifying the use of long-life - and manufacturer/vehicle-specific - coolant in new
vehicles.
- Since 2011, the volumes of antifreeze and coolant sold have grown slightly, with the market having increased by
2% between 2011 and 2015. While volumes have only grown slightly, values have increased by 11% over the same
period. It is a similar story with screen wash, with volumes growing by 2% while values have grown by 9%.
- The increasingly buoyant new vehicle market in Europe has had an adverse effect on volumes, as the antifreeze
and coolant that most modern vehicles are now equipped with as standard - original equipment manager (OEM)
factory fill - have a longer interval between replacement cycles, while windscreen wash remains a convenience
product that retails in a predominantly seasonal market.
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Key Findings
- All channels that retail antifreeze and coolant together with screen wash have had to contend with a decline in
replacement rates as replacement cycles are extended and, in the case of antifreeze and coolant, replacement is
now typically on a five-year rather than two-year cycle. That said, as the European new vehicle market continues
to grow, volumes have increased slightly. Forecasts for antifreeze and coolant show that volumes will grow by a
small amount by 2019, as newer vehicles start to require system flushes; values will also continue to grow. A
similar situation will present itself in the screen wash market, enabling retailers and manufacturers to remain
profitable over the period.
- Although market volumes have grown slightly, the continuing trend for manufacturers trying to lighten their
vehicles by making more use of aluminum components will present a number of opportunities for antifreeze and
coolant manufacturers and retailers over the next four years, as new components require different approaches to
cooling and cooling systems need to be replenished. With screen wash being regarded as a convenience product,
value and volume growth for manufacturers will come from having the broadest possible distribution network,
including hypermarkets and fuel stations.
Synopsis