European Accessories Market Share, Growth 2019 Dec 2016

European Accessories Market Size, Share, Growth, Cost and
Price, Analysis, Key Trends and Opportunities Forecasts 2019
Summary
- Accessories sales (those considered here) are a €10.2 billion market. Consumers consistently spend heavily on
vehicle accessories, including floor mats, roof boxes, roof bars, tow bars, in-car entertainment systems and
satellite navigation (sat nav) devices.
- The majority of consumers will buy accessories within the first 90 days of purchasing their vehicle and most
would prefer to buy accessories at the dealership, yet fewer than 5% do.
- As accessories continue to gain importance in the eyes of consumers, the opportunity for dealers to capture this
profit potential is there for the taking.
- Dealers who are embracing the right technology and processes to sell accessories in the dealership are increasing
gross profit and changing the consumer experience. In the "new normal" for automotive retailing, selling
accessories is helping to separate the best dealerships from the rest.
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- Overall sales volumes within the European in-car entertainment (ICE) system market grew between 2011 and
2015, driven by strong sales in the Nordic markets and a reviving Italian market.
- The European satellite navigation market continues to be driven by the seemingly unending demand for smart
phones and Smartphone technologies, and at the same time, the introduction of new and improved technologies.
- The growing number of older vehicles and second hand vehicles within the European parc is driving a trend for
aftermarket and replacement floor mats.
- Growing popularity of roof boxes and lifestyle sports supports sales of roof bars
- Tow bar market affected by increasing technological sophistication and vehicle parc preferences
- Alloy wheels remain a niche accessory for many motorists
Key Findings
- The European accessories market will continue to evolve over the next four-years to 2019. Manufacturers and
retailers across Europe need to focus on diversifying their businesses to include other vehicles and services, as