A LETTER FROM OUR CEO
A LETTER FROM OUR CEO
Welcome to Modere.
From the very beginning, we chose to make innovation our calling card.
Driven by this guiding principle, we pioneered our first clean label formula – shampoo – more
than 30 years ago. This trailblazing product became a cult classic, introducing customers to
a remarkably effective formula that omitted unnecessary ingredients they didn’t even know
they could do without. It made our defining statement: What we leave out of our products is as
important as what we include. And we’ve been innovating ever since.
TECHNOLOGY
Beyond our ingredient paradigm, created to identify the controversial ingredients we’ve
consciously avoided, Modere products are further distinguished by our unparalleled, state-of-
the-art technologies.
Bringing together some of the brightest minds in the fields of science, medicine and nutrition
today, we set out to develop the very best nutritional, personal care and household products
on the market. The result is a collection of expert formulations including those that combine
the most remarkable, naturally derived ingredients from around the world with cutting-edge
scientific advancements found nowhere else.
SAFETY & QUALITY
In my years in the health and beauty industry, I’ve learned that true success isn’t measured
by numbers, but rather by the knowledge that your work is making a positive difference in
someone’s life. At Modere, we’re committed to making that positive difference and to earning
your trust with products that constantly raise the bar on quality, safety, and performance.
Our clean label promise means you always have safe, effective alternatives to the products you
and your family depend on every day. It means you’re helping to create a healthier planet for
future generations. And it’s the confidence that comes with choosing – and sharing – Modere.
When it comes to relentless innovation and commitment to excellence, that’s our bottom line.
I’m proud to stand with our millions of loyal customers behind the Modere ethos, and I hope
you’ll join us to experience the difference for yourself.
Truly yours,
Asma Ishaq
Chief Executive Officer
www.modere.eu
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