Euromoney.com TS 2014 Review | Page 4

JOIN US THE RISE OF BITCOIN “The price of Bitcoin is based on volume and the volume is based on volatility. The more media coverage there is, the more people talk about it, the higher the volume of trades and the higher the volatility.” Yoni Assia, eToro SOUL SEARCHING IN FINANCIAL INSTITUTIONS Bitcoin faces an uphill battle to satisfy the conventional functions of money as a medium of exchange, store of value and a unit of account, according to participants at the Bit