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JOIN US THE RISE OF BITCOIN “The price of Bitcoin is based on volume and the volume is based on volatility. The more media coverage there is, the more people talk about it, the higher the volume of trades and the higher the volatility.” Yoni Assia, eToro Bitcoin 

faces 

an 

uphill 

battle 

to 

satisfy 

the 

conventional 

 functions of money as a medium of exchange, store of value and a unit of account, according to participants at the Bitcoin London 

2013 

conference. 

 The 

jury 

is 

still 

out 

on 

what 

role 

Bitcoin 

can 

play 

in 

the