euro news_news 15/08/2014 16:36 Page 2
Cord-cutting in
Europe ‘undeniable’
ay-TV cord-cutting is now an
undeniable phenomenon in a
large number of European
markets as 12 countries witnessed a
decline in overall pay-TV uptake in
the first quarter of 2014, according to
IHS Technology's latest European
pay-TV Update. Six of these markets
are seeing their second quarter of
decline suggesting a sustained
softening of pay-TV across much of
the region.
According to Guy Bisson, research
director television at IHS Technology,
hardest hit are the Benelux and
Scandinavian marke