euro news_news 15/08/2014 16:36 Page 3
Major UK copyright awareness
initiative
epresentatives from
the UK's creative
industries and
major Internet Service
Providers (ISPs) have
joined forces with the
support of government to
launch Creative Content
UK, a new partnership that
will boost consumer
awareness of the wide array
of legitimate online content
services and help reduce
online copyright
infringement. It is
understood that the
partnership will build on
existing work in this area
such as the Industry Trust
for IP Awareness and its
findanyfilm.com initiative.
Creative Content UK will
comprise two key components.
The first, which will launch
before Spring 2015, will be a
major multi-media education
awareness campaign, led by
content creators and partfunded by government, that
aims to create wider
appreciation of the value and
benefits of entertainment
content and copyright.
The second component is a
subscriber alerts programme
that will be co-managed and cofunded by ISPs and content
creators and scheduled to begin
at a later date. Participating
ISPs will alert and advise
subscribers when their accounts
are believed to have been used
to infringe copyright. Account
holders will receive an a \