Euromedia September October | Page 44

arris1408_arris 29/08/2015 09:16 Page 1 nPVR good for subscribers and providers ARRIS’s Consumer Entertainment Index survey shows viewers dislike managing a full PVR disk and want more storage and a better experience. Cornel Circolian, CTO EMEA for ARRIS, told Advanced Television the answer is nPVR, which has major benefits for the subscriber and for the operator. ur survey shows subscribers get frustrated when they have to manage their DVR capacity when it reaches 100 per cent. Network DVR can help and means providers can up sell capacity and functionality. It doesn’t mean truly limitless DVR is the answer as most content on DVRs is not watched. Ninety per cent is watched within the first seven days and after that window most of it is never watched again.” “nPVR is a huge enabler, not just for capacity but also to provide a great user experience – to connect users to their entertainment wherever they are. The nPVR takes care of a number of problems, for instance if I need to connect to the DVR in my home I would need to use upstream capacity and access networks are asymmetric and storing my content in an operator cloud takes care of that problem.” “There are also cost benefits for the operator but it’s more about enabling new capabilities, new flexibility – garnering “O more revenue by upselling DVR functionality and increasing ARPU. The storage doesn’t have to be just entertainment content, it can be UGC, for example, and that gives the operator a very direct relationship with the subscriber.” “Of course, it’s not just about the technology. We have customers who are ready from a technology stand point but are encountering problems from a content