cisco1408_cisco 29/08/2015 09:15 Page 1
Advanced Television
talks to Yves Padrines,
VP & GM SP Video
EMEAR, about Cisco’s
Video Network Index, its
prediction of a Zettabyte
of data within five years
and how managing video
in the cloud will be the
only way to cope when
there are three times as
many devices in the
world as human beings.
We also talk to Luis
Martins, head of cable
access EMEAR service
provider, about how
Cisco’s new cBR8 cable
access router will open
the full potential of
DOCSIS 3.1 to operators.
e recently released our
new Cisco Video
Network Index (VNI)
and we can see clearly
we are entering the
one Zettabyte era and
1ZB is one trillion GB.
We can see that global
Internet traffic is going
to reach 1ZB a year by
the end of 2016 and
pass 2ZB a year by the end of 2019,”
says Padrines.
“So it’s a huge explosion of global Internet
traffic; it has increased five-fold over the last
five years and will increase three-fold over
the next five. The drivers are broadband
“W
Managing the ZB era
that’s a conservative forecast. “
“Eighty per cent of this traffic will be
video up from about 67 per cent today and
this is excluding any video file sharing on
peer to peer. We think VoD
traffic is going to double; it
“Internet traffic is going to reach
1ZB a year by the end of 2016.”
will become the equivalent
of seven billion DVDs per
month and about 70 per cent of IP video will
be HD and 20 per cent in UHD.”