Euromedia November | Page 3

contents_contents 26/11/2014 18:58 Page 1 14 Cover Story Question Time With consumers increasingly demanding 'TV Everywhere' access to their content, across a range of managed and unmanaged networks, as well as to a plethora of devices, the need to ensure QoE for the end-user requires new testing and monitoring techniques. Euromedia spoke to a range of sector players to find out how they are responding to market dynamics and enabling their broadcaster and service provider clients to maintain market share and protect revenue. 22 Round Table Until recently, defined as threat to traditional pay-TV, OTT is now key to most providers' TV Everywhere propositions. But whether as part of a pay-TV package or as a direct-to-viewer challenger service, has the full potential of OTT been recognised and exploited? Advanced Television brought together four expert practitioners to examine the state of play and what the future holds. 28 Review Moving broadcast technology away from hardware and preparing for a 4K/UHD future were hot topics at IBC in Amsterdam. Colin Mann and Nick Snow report. REGULARS 5 6-13 24 25 34 Comment The Wrap Wireless Watch US Watch Events calendar EUROMEDIA 3