Euromedia November | Page 16

coverstory_cover story 26/11/2014 18:57 Page 3 Hybrid networks require Hybrid monitoring. Euromedia: How much T&M is done (or should be done) before the signal or file reaches the network – (be it managed or unmanaged)? What is the role of T&M in content quality control? How does T&M interface with the content workflow? Agama: As issues in the head-end will affect all endcustomers, having good monitoring coverage throughout the processing chain ensures that the source of problems can be quickly pinpointed. By checking service integrity as well as validating the video and audio content layer the operator can ensure the proper quality and also catch issues coming from an external provider. This means that monitoring and service assurance needs to be seamlessly incorporated in the workflow - at both service ingest and after processing such as transcoding and encryption, combined with capacity for correlation, visualisation and trend analysis. Bridge: In the OTT cloud you have different types of providers. A broadcaster such as the BBC creates its own signal, encodes it into different profiles for 'phone, tablet, smart TV, STB, and then monitors those signals at the origin point where it departs into the various CDNs. You can’t monitor within those CDN networks, so you have to monitor before CDNs or post CDN in the client itself or via client-based probes. For operators taking content from originators, it’s also important to RF monitor ingest to check for quality there, before it gets into the distribution chain. Farncombe: That’s simple - if the content is of poor quality before distribution on the network, then, however good the network is and end devices are, the consumer experience will be poor. It is therefore vital to monitor content quality throughout its distribution path, including the point of origin and the point of consumption. The final determination point of QoE as perceived by the consumer is the device being used, and much can be gleaned from this perspective, both for troubleshooting at an individual consumer level, and by triangulating the view from the edge into multiple topologies. By correlating inputs from different T&M sources, the location and nature of issues can be located and addressed more accurately and quickly. Rohde & Schwarz: Monitoring of signals at the handover point of processing platform (e.g. headend) and delivery network is crucial and should be done in-depth to ensure best QoS and QoE to the viewers. S3: We see T&M playing an increasingly important role in the earlier stages of content ingest. Driving this is the increased number of variations of content being supported by video platforms. Multiscreen and TV Everywhere initiatives now require transcoding of content to a broad range of possible video and audio formats, with multiple variations in DRM, as well as multiple packaging and streaming options. We are working with operators to incorporate automated testing and monitoring throughout the content delivery lifecycle from ingest through to play-out on customer end devices in the home. Only by We see T&M playing an increasingly important role in the earlier stages of content ingest. workflow - good integration with the workflow system will significantly aid the diagnosis of any weaknesses. JDSU: If the file hasn’t reached the network, presumably it’s still in the control of the content provider. As those folks are in the business of providing high quality content, we’d assume that a comprehensive set of T&M has been applied to ensure that those assets are perfect. That includes validation of encoding, encryption, audio and video, the metadata, etc. T&M’s interface with that workflow is fairly tight. Mariner: It’s important to have a view of service quality at various points in the 16 EUROMEDIA taking a holistic approach can overall total customer QoE be maximised. Tektronix: It is always our recommendation to monitor at both ingest and after any kind of video processing such as encoding or transcoding. Any issues present at ingest will always reflect in the final content delivered to the viewer irrespective of platform architecture. As far as file-based content used for on-demand assets (whether delivered as VoD content or ABR on-demand content) is concerned, the asset must be checked for decodability. In essence this is to check that the asset will playout correctly once delivered to the viewer’s playout device, be it tablet, mobile phone or set-top box. Torque: These days, the content is overwhelmingly delivered as a file, whereas a live signal is only seen in news broadcasts and live sporting events. In the latter case, a live signal, the problem statement remains the same: you need to check the content as it moves from A to B. Checking the content is 'unbroken' along that path is important. Additionally, such checking is especially important to validate compliance to any SLA that exists between the provider and consumer at any demarcation points along the way. VeEX: This is a new concept. Although one could believe that ‘Since I generate the signal and I did my due diligence on my network design, my stuff should be clean when it leaves or reach the network’. In a noncompetitive world, when you are the only one you can be a little lax, it is a differe