coverstory2_cover story 28/11/2013 16:55 Page 1
Test and Monitor Segment
Ensuring QoE for the subscriber as
Survey 2013 Everywhere becomes commonplaceTV
and
network traffic continues to grow at a compound rate, requires new testing and
monitoring techniques. Euromedia spoke to a range of sector players to find out
how they are responding to market dynamics and enabling their clients to
maintain market share and protect revenue.
Euromedia: What are the most important
recent developments impacting on Test and
Monitor?
ADB: Multi-screen deployments have shown
that subscribers are unwilling to put up with
reduced quality or the dreaded ‘buffering
indicator’ when that content is coming from
a content provider to whom they are paying
a monthly fee. Hybrid solutions for multiscreen, where the content within the home is
coming from the broadcast signal or the
DVR, remove the quality issues associated
with internet delivery but do not solve the
issues around sub-optimal in-home
networking set-ups.
Agama: Over the last year, we’ve
experienced a strong growth of – and
maturity in – multiscreen offerings on many
markets. TV Everywhere offerings with
higher mobility are also growing rapidly.
With the new technologies, operators have
the potential to reach more customers in
more ways, but with a fragmentation in the
delivery chain, services and amount of
consumer devices, the operators face a much
higher complexity in both service offerings
and delivery environments. As a result many
operators are experiencing a decreasing
transparency and control of their service
delivery, which they need to have to be able
to efficiently manage and assure the service
quality and the customers’ experience.
Bridge Technologies: It’s still the growth
of OTT, which has expanded massively
already, and the trend of that expansion is
accelerating. Unlike some other offerings –
such as 3D – that service providers have
tried in recent years to spice up their brands,
OTT really makes sense and will occupy a
“Manufacturers in the
test and monitoring
sector have to push
hard to keep bringing
out innovations.”
14 EUROMEDIA
more and more significant role.
Digital TV Labs: The push towards IP
enablement of traditional media CE devices
(TV, STB, DVD-Blu-Ray players etc.) and
multiscreen distribution to mobiles, tablets
and game consoles has created major
challenges to both manufacturers and
operators. The deployment and integration
of multiple technologies, standards-based,
vendor-specific, and a hybrid model of inhouse developed technologies based on
emerging or new standards all introduce
challenges in testing and monitoring. This is
because interoperability between services
and devices becomes increasingly hard to
achieve.
Furthermore, in order to future-proof
platforms and devices, many are integra F??p??Wr?WFFVB?"V?W&v??rFV6?????v?W2???@??bv??6?F???B?fRgV????"7Vff?6?V?B?FW7@??FW&?????6R?F??2gW'F?W"W?6W&&FW0?F?R&?&?V?2f6VB??VFvWv&S?FF?fR&?B&FR?%"??0?&V6??RF?R&Wf?V?BFV6?????w?f?"E`?WfW'?v?W&R6W'f?6W2?v?F?%"??&?w&??W2?"f???2&RG&?66?FVB??F??F?ffW&V?BV?G?&?B?&FW2?B&R6??V@???F?6?V??2?v??6?&RG??6??fWp?6V6??G2???r?FWf?6W27V6?2F&?WG2?6?'@????W2?B6???V7FVBEg2&WVW7BF?ffW&V?@?V?G?6?V??266?&F??rF?F?R7FFR?bF?P??WGv?&????R???bF?W&R?26??vW7F???F?W?v????&WVW7B??vW"V?G?6?V??2V?F???@???&?fW2?B??v?W"V?G?6?&P?7V66W76gV??&V6V?fVBv???F??2??W2f?"?6??F??V?W2f?Wv??rW?W&?V?6Rv?F????7GWGFW&??r?"'VffW&??r???vWfW"F?W&R?2?V??G???????F?&??s???7FVB?b?6??F??V?W27G&V?v?F?FVf??VB&?B?&FR??FV?fW'??bf?FV?F?7V6?f?26??7V?W ???r6??6?7G2?bF??W6?G2?b6???f??P?F?v???G2Bf'???r&?B&FW2?6W'f?6P?&?f?FW'2?VVBF?????F?"F??2FV?fW'????&V??F??R26??7V?W'2v?????BF??W&FP?6??6?7FV?BFV6??W2??V?G??F?F?F??2F?W???VVBF???rV6?6???F?v???B?BF?V?6??&??R?B??6RF??W6?G2?b??p?V?G&?W2F?&?GV6R&W?'B??bF?W&R&P??V?G&VG2?bF??W6?G2?bf?FV?2&V??p?FV?fW&VB6??V?F?V?W6??F??27&VFW2?6W&??W266??r?77VRf?"F?R????F?&??p?7?7FV???f&?6??&S?FW7F??r&?6W76W2&R&V??p?7G&V???VBF?F?RGf?FvR?bv??P?FV6???VW2v???7B???F????rV?G???6??F??V?W2??FVw&F????BFW7B?G&?fV??FWfV???V?BFV6???VW2&R&V6???r??&P?v?FV?F?FVB?????F?&??r?2??7&V6??v??'?W?6WF???( 26?V?G2v?BF????rv?V??6??WF???r?2f??VB?"??FV????2B&?6??`?f??W&R&F?W"F??&V?2?bFFFV???p?F?V?WfW'?F???r?2???E5S?vR??r6??FW7B?B?V7W&V?V?@?( ??WGv?&??B6W'f?6RV?&?V?V?N( ???B6VP?F?BF&?WB6??WFW'2?B6??VB6??WF??p??fR6??vVBF?Rv?&?B??BF?RFW7B?@?????F?&??r??GW7G'??26??vVB???rv?F???B?F?RF&?WB?2?????vW"?W7Bf?"W?V7WF?fW2???B?N( ?2??B?W7B?&?WF??rF?????W ?G&F?F????7W7F??W'2( 2V?v??VW'2?@?FV6???6??2( 2&R??7&V6??v?WV?VBv?F??F&?WB6??WFW'2??BF?R&??fW&F????`?2?27&VFVB?W?V7FF???F?@???F???rv?'F?F???r?W7B&R6&?R?`?&V??rF??R????^( ?2F&?WB?F??2?6?( ?B?w&GV?6??vR?V?F?W"?F?W&R?2??f??F??p??B( 2&Vv&F?W72?bF?R??GW7G'???R6W'fR2?FW7BfV?F?"???W"7W7F??W'2&RW?V7F??p???W"6??WF???2F?7W?'BF&?WBW6R66R???&??W"'F?W'3?6??7V?W'2?fR66W70?F???&RFWf?6W2v?F?F?ffW&V?B67&VV??&W6??WF???2?B6??W2?BF?ffW&V?B?WfV?2?`?6??FV?BF&vWFVBF?V6??"???6??R66W2?????bF?W6R67&VV?2?F??2?2f?&6??r?W&F?'0?F???fRV?6??F????V?V?Bf?W??&?P?6?gGv&R?Ff?&?2F?B6?V?7W&RF?B?6??FV?BG&fW'6??rF?R?WGv?&??2&V?&??FV?fW&VBF???67&VV?????V?BW6W ?FWf?6R?F?R6???V?vR?2F?BF?W&R?0?G??6??&VV??????7F?2V?B?F??V?Bf?Wp?F?B?VWG2F?R7F?F&G2?bV6??bF?W6P?F?ffW&V?Bf?Wv??rFWf?6W26??B?2??&P???