euro news_news 28/11/2013 18:09 Page 5
Facebook’s Rose: 2nd
screen pushes people
to TV
an Rose, VP of
partnerships at
Facebook, has
suggested that social media
and second-screen interaction
is having a positive effect on
TV viewing.
Delivering a ‘Media
Mastermind’ keynote address
at MIPCOM, Rose said that a
few years ago, when social
media first interacted with
television,
it was
considered
a really big
deal.
“Today, as
you all
know, the
intersection
of social
media and television is a
given. Nowadays, it’s hard to
look at the channels without
seeing social media
integration everywhere you
look. Social media has truly
become an inseparable part of
the television experience.
Everywhere you look, you see
Facebook, Instagram and
Twitter being integrated into
the television broadcast.”
Noting the television
industry’s involvement in
technological innovation, he
said: “I suggest that social
media integration is the latest
such advance. TV has always
been a deeply social activity
we love to watch TV with
other people around us,
because the medium lends
itself to being a shared
experience. We also make
choices about which shows to
watch based on
recommendations from our
friends,” he noted, adding that
before he invested thirty or
sixty minutes of his life, he
wanted to hear from someone
he trusted that it was going to
be a worthwhile experience.
D
12 EUROMEDIA
“When the show ends, we talk
about it with family and
friends. It’s always been the
same, but obviously the
technology has changed. Just
as the flat screen has changed
the way we watch TV, the
second screen has changed
the way we talk about TV.”
Harking back to the early
days of the Internet, when
some people were predicting
that
consumers
would go
online
instead of
watching
TV, he
suggested
that it had
actually
turned out that people were
going online while they watch
TV. “And what are we all
doing on these devices while
we watch TV? We’re doing
what we’ve always done –
talking to our friends.”
In a European context, he
suggested that the ‘machine à
café’ was the water-cooler
equivalent facilitating such
conversations, but that mobile
devices were bringing such
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