Euromedia Mena Special mena edition | Page 10

focus $1.053 billion in 2019. However, the total will recover to reach $1,.269 billion by 2025. Pay- TV subscriptions fell by 5% between 2016 and 2019 to 3.58 million, but will progress to 4.71 million by 2025. PIRACY. Not helping the operator’s profitability is piracy, and the extremely negative influence of beoutQ. “The ongoing ban on beIN in Saudi Arabia (where it is “the EU will focus its action” regarding the protection and enforcement of intellectual property rights in third countries, and now including Saudi Arabia. Saudi Arabia was added to the list based on representations made by rights-holders and broadcasters across European sport – including UEFA, the Premier League, LaLiga and (as the principal target of Saudi Arabia’s of criminal judicial procedures and sanctions conditional on political or subjective considerations,” said the EU report. REPORT. The report also reminded everyone that proceedings against Saudi Arabia continue at the WTO, while other governments (particularly the US government and the UK government) continue to condemn beoutQ, the European Commission highlights how Saudi officially banned) is adversely affecting the whole sector,” suggests Murray. “Even when the ban is lifted, we believe that an unofficial ban will remain. As beIN suffers, it is reducing its expenditure on top events – thus making it less attractive to potential subscribers.” The European Commission joined the world’s leading sports bodies to condemn beoutQ’s blatant piracy and demanding that Saudi Arabia upholds the rule of law. The EU published a report in January which singled out the Kingdom for “causing considerable harm to EU businesses” following what was described as “the unprecedented two-year theft” of European sport programming by Saudi-based beoutQ. The report sets out priority countries – 13 worldwide – on which piracy) beIN Media Group – regarding rampant copyright piracy; along with submissions from other industries harmed by deficient patent and data protection regimes. Saudi Arabia is one of only two countries added to the European Commission’s bi-annual ‘priority list’, alongside another persistent offender Nigeria. BOXES. While beoutQ channels have not been distributed over satellite for some time, beoutQ boxes are still widely in circulation in Saudi Arabia and elsewhere, and continue to provide illegal access to third-party IPTV pirate apps covering just about every major sport and entertainment channel in the world, wiping billions of dollars of value off the global industry. The EU report said: “As a reminder of the unprecedented situation last year where the eight leading bodies of world football publicly declared that they were unable to initiate a copyright infringement case in Saudi Arabia, the report highlights how the Saudi government acts as its own judge and jury, approving or vetoing any legal action against it.” “As regards criminal enforcement, stakeholders report that the [Saudi] Ministry of Culture and Information has a discretional right to authorise or deny access to the Copyright Committee, which is the sole entity responsible for copyright infringements in Saudi Arabia, and also to approve or disapprove the decisions of the Copyright Committee, which does not seem to be compatible with the [World Trade Organization, WTO] Trade-Related Aspects of Intellectual Property Rights (TRIPS) Agreement. These rules make the availability Arabia simply ignores requests, regulations and the basic rule of law. “The European Commission’s latest report adds to the existing calls (including at the highest levels of the US and UK governments) calling on Saudi Arabia to uphold the rule of law,” observes Yousef Al-Obaidly, CEO of beIN Media. “As the biggest buyer of media rights in world sport, this is nothing to do with politics - it’s commercial theft, plain and simple. We are not rallying against Saudi Arabia, we are rallying against any nation, company or individual who steals sports content. Even today after over two years, the only way to watch most premium international sport in Saudi Arabia is via illegal means. The only message this sends to international broadcasters and rights-holders around the world is that you cannot monetise or protect your IP in Saudi Arabia.” Piracy of pay-TV signals, whether from beIN or OSN is truly ruining the business. The long-standing problems at OSN are well documented, and for the pay-TV broadcaster to hire and fire three CEOs in almost as many years is itself indicative of a deeper malaise at the Dubai-based business. MBC. MBC, the powerhouse broadcaster over the region, also has a new mandate which is to relocate itself to Riyadh. Shifting from the hardworking but liberal Dubai, to the much more challenging Riyadh, will be the ultimate test. MBC will be part of a new Media City in Riyadh and will be the new home of news channels Al Arabiya and Al Hadath. Quite what impact ultra-conservative Riyadh will have on MBC’s creativity, programming grid and freedom to operate is a major question. New CEO Marc “This is nothing to do with politics - it’s commercial theft, plain and simple!” - Yousef Al-Obaidly, beIN Media 10 EUROMEDIA MENA Special