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greatly surpasses HD, with a minimum pixel
count of 3840 x 2160 compared to the
latter’s standard of 1920 x 1080 pixels.
Come June at BroadcastAsia2014, players
from Asia’s TV and broadcasting industries
will be able to feast their eyes on leading 4K
technology available globally, presented by
some of the world’s foremost companies in
the TV viewing playing field.
“By 2016 the Asia Pacific Region is
forecast to become the single largest market
for 4K TV, accounting for 42 per cent of total
world 4K households. The Asia Pacific
Region being a hub of consumer electronics
producers in Japan, Korea, China and
Taiwan, all pushing to market new 4K TV as
replacements for old HD ones. Films are
already being shot in 4K and sports events
are now testing 4K productions with the
Brazil 2014 World Cup being a big trigger.
Content companies from Terrestrial, Pay TV
and Streaming IP companies are also gearing
up for the distribution of this 4K content and
Orad is in the forefront of this technology,”
says Joel Lamdani, president Asia Pacific,
Orad Hi Tec Systems.
EXPERTS. On Day 1 of the
BroadcastAsia2014 International Conference,
delegates can glean from industry experts the
latest technical and business opportunities,
challenges and solutions to best capitalise on
the imminent shift towards 4K broadcasting.
Experts from Bangkok Entertainment Co, BT
Media & Broadcast UK, Ericsson, Eutelsat,
Harmonic, Pace, Sony Corporation,
Telestream and 3net Studios will present
case studies and share their ideas. Key topics
include: HEVC: The Next Evolution in Video
Encoding Technology; Power Panel:
Overcoming Challenges Faced When
Converting to Digital and HD Broadcasting
and Next Steps; Case Study: The Solution for
Producing Major Global Sporting Events in
4K; What ‘True’ 4K UHDTV and Its Impact
on End-to-End Media Delivery Chain? And
Panel: 4K Transmission as The Missing Link
for 4K Adoption.
Media asset management, cloud
broadcasting, second screen, social TV and
OTT will also be highlighted at the
BroadcastAsia2014 International Conference.
The Creative Content Production Conference
2014 will focus on content creation and
distribution, and the technical aspects of 4K
production. A series of conference tracks will
cover the latest disruptive technologies that
enable companies to increase eyeballs, with
specialised tracks on Asian audiences and
strategies for success in Asia.
SPORTS. Increasing popularity and greater
airplay of sports such as soccer, golf, tennis,
badminton, table tennis and athletics across
36 EUROMEDIA
the region signal a growing appetite among
consumers for sports-based programming.
To ensure high quality and timely delivery of
sports content, businesses are actively
exploring broadcasting technologies such as
4K/Ultra HD (UHD), file-based management
systems, multi-screen experiences, multiplatform streaming, Next-gen broadcasting,
Over-The-Top (OTT) to cater to the
burgeoning sports industry in the Asia
Pacific region.
Sportscasting technologies and solutions
will also take centre-stage at BroadcastAsia.
With the use of connected devices on the
rise, especially in the Asian region,
broadcasters and broadcasting technology
companies are looking to gain bigger
audience share by enhancing the viewer
experience.
The event will explore how broadcasters,
pay-TV operators and online video and
content service providers are working
together to connect the audience through the
latest technologies. Technologies such as
4K/UHD, OTT, multi-screen and multiplatform streaming enhance the viewer
experience in ways not possible before.
STATISTICS. With multi-platform
streaming, broadcasters can work with online
content service providers to enhance the
multi-screen experience by allowing the
audience to watch replays or pull out game
statistics on their laptops or mobile devices,
or interact with other fans or friends via
social media platforms such as Twitter or
Facebook.
Koh says that with the broadcasting
industry facing challenges from emerging
technologies, BroadcastAsia will gather the
industry to discuss these opportunities and
issues, as well as showcase the infinite
business potential the new technologies can
bring, especially in the Asian region.
“Highlighting sportscasting is an example of
how we continue to introduce new elements
into the event and move the industry
forward.”
“The broadcasting industry is in an
exciting state of flux at this time, especially
with the addition of the second screen
experience. Instead of seeing OTT and other
Internet technologies as the competition,
broadcasters have the opportunity to see
these as enabling them to reach a higher level
of play, through an intimate connection with
their target audiences,” comments Olivier
Heurteaux, senior vice president, APAC, at
EVS. The live outside broadcast d Y