Euromedia May | Page 31

exset_exset 09/05/2014 18:44 Page 2 COMPANY CONTRIBUTION l Blue button interactive advertising service More complex offerings include: l Blue Button Interactive Powerful - An advertising app in a one-way network environment that can allow operators to offer viewers interactive advertising at the press of a button from any screen and election information – plus more - to millions of people, cost-effectively and in a new, visually exciting way. That information can be quickly and easily updated, not only using the television to encourage people to vote but then immediately using the same system to report the results. l Service app – allows services to be offered via the home page in the form of text and images, thereby increasing the value of the service a customer receives in a typically low-cost environment and allowing operators to add value to their service and increase revenues. These services would typically be pages based on popular sports, news or celebrity updates according to the various regional differences l Public services - apps updated and informed by government departments to keep viewers up-to-date with information bulletins on public services for example vaccination programmes or adult education programmes Digital Partnership Exset will bring together the right partners for each operator. Partners vary from deployment to deployment. Every element of digitisation is evaluated, from technology through to the business services required to manage and monetise deployments, on to key content suppliers. This brings an unparalleled, yet affordable experience for emerging markets. Facilitating the deployment of these interactive services over and above traditional television means that operators can monetise not only through low-cost TV service subscription but additionally through selling these interactive services using a variety of revenue models. Governments in emerging markets will often have budgets for public information services that are spent on print media. The readership for this print media can be limited and the cost high. DMS gives governments a single portal with a larger audience and therefore frees governments from the constraints of print media for vital information dissemination. By using regionalised interactive services, governments can spread health, education Likewise, information about oth