exset_exset 09/05/2014 18:44 Page 2
COMPANY CONTRIBUTION
l Blue button interactive advertising
service
More complex offerings include:
l Blue Button Interactive Powerful - An
advertising app in a one-way network
environment that can allow operators to
offer viewers interactive advertising at the
press of a button from
any screen
and election information – plus more - to
millions of people, cost-effectively and in a
new, visually exciting way. That information
can be quickly and easily updated, not only
using the television to encourage people to
vote but then immediately using the same
system to report the results.
l Service app – allows
services to be offered via
the home page in the
form of text and images,
thereby increasing the
value of the service a
customer receives in a
typically low-cost
environment and
allowing operators to
add value to their service
and increase revenues.
These services would
typically be pages based
on popular sports, news
or celebrity updates
according to the various
regional differences
l Public services - apps updated and
informed by government departments to
keep viewers up-to-date with information
bulletins on public services for example
vaccination programmes or adult
education programmes
Digital Partnership
Exset will bring together the right partners
for each operator. Partners vary from
deployment to deployment. Every element of
digitisation is evaluated, from technology
through to the business services required to
manage and monetise deployments, on to
key content suppliers. This brings an
unparalleled, yet affordable experience for
emerging markets.
Facilitating the deployment of these
interactive services over and above
traditional television means that operators
can monetise not only through low-cost TV
service subscription but additionally through
selling these interactive services using a
variety of revenue models.
Governments in emerging markets will
often have budgets for public information
services that are spent on print media. The
readership for this print media can be
limited and the cost high. DMS gives
governments a single portal with a larger
audience and therefore frees governments
from the constraints of print media for vital
information dissemination.
By using regionalised interactive services,
governments can spread health, education
Likewise, information about oth