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coverstory_cover story 09/05/2014 18:46 Page 2 Network intelligence and the cable industry is moving in this direction – but the transition will not happen overnight. “There are a lot of QAM legacy devices and the new generation of cable gateways now being planned are still including QAM video support. IP video is being slowly introduced, first for VoD and OTT content, and eventually long-tail live content will transition towards IP as well. However, given the large population of QAM STBs currently deployed, there is a clear incentive to continue making use of this resource at least for popular channels that are part of the base product tiers,” he observes. Bulent Celebi, chairman and co-founder of AirTies, says that IP will form a significant proportion of video transport but its use will largely depend upon the type of operator. “For instance, telecom operators are by definition all IP, but cable operators will transition from DVB-C to an all IP type of network within the next three to five years. However, looking within the near term, delivery will take a hybrid approach. Broadcast will remain for all fixed and live channels yet this will be coupled with IP delivery for on-demand channels, eventually shifting towards a complete internet based delivery. Satellite operators will continue with broadcast technology over satellite because it’s a very efficient delivery mechanism, but in all cases they will add IP, resulting in a hybrid network of broadcasting via satellite together with IP for interactivity.” Damien Lucas, co-founder and EVP of ANEVIA, suggests that most of the production head-ends have already adopted IP-based delivery or are in the process of doing so. “Contribution streams are carried over IP in the backbone of cable networks or via DTT networks. Because of need to support legacy delivery chains, IP-based delivery has not yet reached end users. Many countries are still running analogue transmission services,” he notes. MIGRATION. “Migration to IP video transport will vary by region and by access network, but IP will eventually become the default form of transport for video delivered over wired networks,” predicts Brad Ferris, head of technology and portfolio management, Ericsson. “Despite IP being the default method of transport for the millions of hours of content consumed via the Internet every month, there is still some way to go before the billions of hours which are still consumed linearly are completely transported via IP.” “The transition to 100 per cent IP based video infrastructures is already well on its way. Adoption of IP is being driven by two major trends – Over-the-top (OTT) video and cloud computing,” advises John Nemeth, VP of EMEA sales for Elemental. CAVALRY. Is HEVC the cavalry riding to the rescue, or is it being held off at the pass? What factors will drive its adoption? Entropic’s Visser says the adoption of HEVC is driven by three components: (1) the benefit to operators: HEVC offers increased bandwidth efficiency over alternative compression technologies, allowing operators to offer more channels and/or more flexibility in utilising the available bandwidth on their net ݽɬ쀠Ȥ